If you're going to use social media regularly, you'll end up wiring a fair amount. And while writing for the web is similar to offline papers, letters or documents, there are some key differences.
Social media offers you some incredible opportunities to express yourself - but that can have both a positive and negative impact on your image. If writing isn't your strong suit, do some homework, or work with a writing consultant to polish your prose.
Web writing guidelines come from the desktop publishing world - a descendant of the typewriter era itself.
Back in the day, when students all took "typing," one of the first things you learned was to double space after a period.
However, that rule has gone the way of the typewriter itself. When writing for the web, use only one space between sentences.
I know, I know...it's a tough habit to break. But if you get the chance, compare a page of printed text with single spaces vs. double spaces after the periods. The double spaced page looks like it has a series of "rabbit" or "worm" tracks down the page.
The technical capabilities of desktop publishing are such that you don't need that extra space to improve the appearance of the page, like you did when using a typewriter. Plus - you date yourself when using double spaces. You're making it clear you're old enough to have taken typing (vs. "keyboarding" ) at some point in your past.
This is one of those little things that will help polish your online image - which is becoming increasingly important in the social media age.

