I had a wonderful opportunity to do a marketing strategy session with a client the other day, and in preparation I sent her a set of questions to get her creative ideas flowing.

One of the questions is "who do you NOT want to market to in 2011?" She loved the question, and answering it helped to reinforce what she doesn't want to do more of going forward.

Sometimes we really need to take a step back and analyze our current business flow. It's easy to get so busy that we don't stop to look around and look at our business with fresh eyes.