Ideation Process (Brainstorming)
My expertise with brainstorming tools, methods and techniques started over 15 years ago with creative problem solving training from the world renowned Center for Creative Leadership. I enjoy helping people uncover new ways of seeing things, and figuring out how to put those innovative new ideas into practice. This service is a tremendous value to organizations of all sizes - almost everything you see or purchase these days is a commodity. It's readily available, in a variety of prices, in a number of formats, etc. What makes your product or service unique? Why should customers buy from you, vs. your competition?
Innovation, creativity, and new approaches to problems attracts customers! Stand out with new ideas and new ways to solve challenges.
Idea Generation
The first step in the ideation process is to facilitate a 2-3 hour brainstorming session for your group. By using a variety of brainstorming techniques, I help team members tap into a wide range of new ideas. We have time to sort, filter and categorize the suggestions, leaving the group with dozens of viable possibilities.
Idea Expansion and Refinement
A second session is needed in order to discuss, clarify, and further sort the brainstormed ideas. It's also a good time to dig deeper and uncover even more creative ideas. This session is held after the first and varies in length.
Project Planning and Implementation
Often a third session is useful in order to take the best ideas and create an implementation plan of action. As a part of this session, we'll discuss online project management tools and how they can help you track your new ideas. We'll also examine how cloud computing and social media tools can put your creative strategy into play.
For Entrepreneurs
I work with people exploring entrepreneurship, or seeking innovative new business ideas in a one-on-one brainstorming format. In our time together I not only help you brainstorm new business concepts, but also offer a wide range of creative ideas as well. This helps you distinguish your company from your competitors, develop a unique brand in your marketplace, and find effective niches for your products and services.
We work together on an hourly basis (90 minute minimum) and I provide you with individual attention and specific ideas. You are welcome to bring along a colleague or business partner, as long as we work on only one business during any session together.
Please contact me to schedule a mutually convenient time and location to meet, and to discuss pricing.
You can also attend an upcoming Brainstorming for Business workshop held at various locations around the Twin Cities.
For Organizations
To meet your specific challenges, I'll custom design an ideation process for your growing organization.
Please contact me to set up a time to discuss your specific innovation, brainstorming or facilitation needs.
You're invited to preview the process at an upcoming Brainstorming for Business workshop, held at various locations around the Twin Cities.