Plenty of growing entrepreneurial companies market themselves, but few take the time to plan their efforts. Often dollars are wasted and opportunities lost because company owners and managers rely on impulse instead of a strategic plan to guide their marketing actions.

Creative Mind Consulting works with your company to ensure you have a laser sharp strategic marketing focus. Then, we implement individual marketing tools to reach your client or customer base effectively. Result? A customized, cost-effective marketing program that works for you.

We'll do a 4-hour strategy session, in 2 parts. In those planning meetings we'll focus on your brand image, target markets, preferred marketing tools and implementation timelines. At the end of our time together, you'll have a marketing plan which gives you a competitive edge over your competition. The service includes:

• Facilitated strategy sessions with you and your key team members
• Written summary of discussion and brainstormed ideas
• Marketing plan or calendar development
• Social media strategy integration
• Action plans and clarity on "next steps"

Is your company large enough you can't handle all the marketing yourself...but not big enough to need a full time person? We can bridge that gap!

We'll manage your marketing and communications projects on a retainer basis, and you'll receive a monthly or weekly block of hours devoted exclusively to your company. You can use those hours to accomplish a wide range of marketing and communications projects:

• Marketing, communications and social media strategy development
• Local search and reputation management
• Communications, including white papers, web content, press releases, etc.
• Email newsletters and postcards
• Social media platform set up and management
• Blogging
• Marketing and training project management

This service is customized to meet your business's specific needs.

One of the best marketing tools around! Connect with your customers four times a year and showcase your expertise. Your box includes:

• Content development for four, quarterly email newsletters
• Newsletter template complementing your brand image, including colors and logo
• Newsletter header if no logo is available
• Assistance with setting up and maintaining your mailing list
• Creation of a sign up page for your web site
• Report on newsletter opening rates

Need more than four issues a year? Let's talk - we'll develop a mailing plan that meets your specific needs.

Educate your customers and showcase your expertise! White papers address the needs, concerns or challenges faced by your customers - and how your product or service solves their problems. This service includes:

• Interview(s) with you to develop content
• Custom content written for one, 4-8 page white paper
• 2-column layout of content
• PDF version of a Word formatted finished paper
• Referral to a graphic designer for layouts matching existing branding

Need more than one paper? We can make that happen for you.

Trying to figure out what the social media fuss is about? You know it could benefit your business, but you're not sure where to start? This service includes:

• LinkedIn personal and business profiles set up
• Facebook fan page set up
• Twitter overview and profile set up
• Twitter automation strategies
• Coaching on how to best use each tool
• Referral to a graphic designer to integrate your logo and brand colors into the various social media platforms

These three powerhouse social media tools are just the starting point. Let's chat about where your customers can be found online and how to reach them.

The web is going local - your customers are not only looking for your business online, they want to read what others have to say about you. Do you know how to create a local reference strategy? What if a customer posts a negative review - do you know the best way to respond? This package helps your customers find your business, and provides tools for managing your online reputation.

• Planning session to discuss your ideal clients and how they find you online
• Integrate an online and off-line referral strategy
• Online reputation management process
• Creation of a customer recommendation tool
• Distribution of the customer recommendation tool