Plenty of growing entrepreneurial companies market themselves, but few take the time to plan their efforts. Often dollars are wasted and opportunities lost because company owners and managers rely on impulse instead of a strategic plan to guide their marketing actions.

Creative Mind Consulting (CMC) engages deeply with your organization, ensuring you have a laser sharp strategic marketing focus. Then, we implement individual marketing tools to reach your client or customer base effectively.

Result? A customized, cost-effective marketing program delivering real value. 

We'll do a 4-hour strategy session, in 2 parts. In those planning meetings we'll focus on your brand image, target markets, preferred marketing tools and implementation timelines. At the end of our time together, you'll have a marketing plan which gives you a competitive edge over your competition. The service includes:

• Facilitated strategy sessions with you and your key team members
• Written summary of discussion and brainstormed ideas
• Marketing plan or calendar development
• Social media strategy integration
• Action plans and clarity on "next steps"

Websites fill a big marketing role! Your site needs clean, crisp, interesting copy that grabs attention and doesn't let it go. At the same time it needs to be accurate, grammatically correct, and a real reflection of your brand. Working together, we'll develop a concept that engages your prospects and customers. From there, CMC writes and edits customer-focused copy that tells your story. 

What does that mean? "Engage and leverage" sounds like an engineering company! Great content can live multiple lives. A white paper is shared via social media...excerpts are used in email newsletters...customer comments in reaction to the newsletter become the basis of new content development. 

It's exciting when you find many different ways to connect with your customers, deepening your relationship with them via high-impact content. CMC creates content based on your strategic plans,  and has many ways to share that content widely. 

Trying to figure out what the social media fuss is about? You know it could benefit your business, but you're not sure where to start? We'll discuss how to find the best places to interact online, and where to find your customers. This service includes:

• LinkedIn, Facebook and Twitter recommendations for your specific business
• Strategy discussions on posting frequency, topics, resources and more
• Developing an inbound marketing campaign based on the social media sites used by your customers and prospects

These three powerhouse social media tools are just the starting point. Let's discuss where your customers can be found online and how to best reach them.

The web is going local - your customers are not only looking for your business online, they want to read what others have to say about you. Do you know how to create a local reference strategy? What if a customer posts a negative review - do you know the best way to respond? This package helps your customers find your business, and provides tools for managing your online reputation.

• Planning session to discuss your ideal clients and how they find you online
• Integrate an online and off-line referral strategy
• Online reputation management process