- Marketing & communication strategy development
- Content optimization strategies
- Web site content development
- Local search strategies
- Referral & online recommendation management
- White papers
- Email newsletter packages
- Blog set up & training
- LinkedIn set up & training
- Facebook fan page training
- Twitter set up & training
Client Services
Custom Services
Delivery Methods
- Workshops
- Webinars & conference calls
- Consulting
- Projects
- Monthly retainers
Looking for an easy, cost-effective way to jump start your marketing, social media or communications projects? Use one or more of these professional, convenient, and economical packages of services.
"Web Marketing Strategy Session in a Box"
We'll do a 4-hour strategy session, in 2 parts. In those planning meetings I'll help you get your marketing strategy set for the year. The session includes:
- Facilitated strategy session with you and your key team members
- Written summary of discussion and brainstormed ideas
- Marketing calendar development
- Social media strategy integration
- Action plans and clarity on "next steps"
"Marketing Manager in a Box"
Is your company large enough you can't handle all the marketing yourself...but not big enough to need a full time person? Let me help you bridge that gap!
I'll handle your marketing and communications projects on a monthly retainer basis, and you'll get a monthly or weekly block of hours devoted exclusively to your company. You can use those hours to accomplish a wide range of marketing and communications projects:
I'll handle your marketing and communications projects on a monthly retainer basis, and you'll get a monthly or weekly block of hours devoted exclusively to your company. You can use those hours to accomplish a wide range of marketing and communications projects:
- Marketing, communications and social media strategy development
- Local search and reputation management
- Communications, including white papers, web content, press releases, etc.
- Email newsletters and postcards
- Social media platform set up and management
- Blogging
- Cloud computing tool recommendations and training
- Marketing and training project management
"Email Newsletters in a Box"
One of the best marketing tools around! Connect with your customers four times a year and showcase your expertise. Your box includes:
Need more than four issues a year? Let's talk!
- Content development for four, quarterly email newsletters
- Newsletter template complementing your brand image, including colors and logo
- Newsletter header if no logo is available
- Assistance with setting up your mailing list
- Create a sign up page for your web site
- Report on newsletter opening rates
Need more than four issues a year? Let's talk!
"White Paper in a Box"
Educate your customers and showcase your expertise! White papers adrress the needs, concerns or challenges faced by your customers. Your box includes:
Need more than one paper? We can make that happen for you.
- Interview with you to develop content
- Custom content written for one, 4-8 page white paper
- 2-column layout of content
- PDF version of a Word formatted finished paper
- Referral to a graphic designer for layouts matching existing branding
Need more than one paper? We can make that happen for you.
"Social Media in a Box"
Trying to figure out what the social media fuss is about? You know it could benefit your business, but you're not sure where to start? This box includes:
These three powerhouse social media tools are just the starting point. Let's chat about where your customers can be found online and how to reach them.
- LinkedIn personal and business profiles set up
- Facebook fan page set up
- Twitter overview and profile set up
- Coaching on how to best use each tool
These three powerhouse social media tools are just the starting point. Let's chat about where your customers can be found online and how to reach them.
"Twitter Automation in a Box"
Twitter can be an amazingly powerful marketing tool. One way to leverage your content is to use Twitter to automatically send out messages. I'll set up your Twitter automation process and help you keep it running.
- Twitter automation client recommendations and selection
- Tweet development
- Tweet scheduling
"Web Site in a Box"
This box is for solo-preneurs and micro-business owners who need a basic, professional, cost-effective web site.
If you need a more elaborate web site solution, I'm happy to refer you to my colleagues.
- 3-5 page template-based web site with custom content to market your business
- Colors and header that complement your brand or existing marketing materials
- Domain name registration
- Monthly maintenance available
If you need a more elaborate web site solution, I'm happy to refer you to my colleagues.
Local Search and Reputation Management
The web is going local - your customers are not only looking for your business online, they want to read what others have to say about you. Do you know how to create a local reference stratgey? This package helps your business get found and brings your customers into the referral process.
- Planning session to discuss your ideal clients and how they find you online
- Integrate an online and off-line referral strategy
- Online reputation management strategy
- Creation of a customer recommendation tool
- Distribution of the customer recommendation tool
Creative Brainstorming Process
Looking for a new business idea, fresh approaches to client needs, service improvements, product ideas, etc.? This 4-8 hour structured brainstorming process helps you and your team uncover a wealth of creative possibilities!
We'll follow a 3-step process of ideation, refinement and planning to discover the most promissing new ideas, through the steps necessary to put them into action. The process includes:
We'll follow a 3-step process of ideation, refinement and planning to discover the most promissing new ideas, through the steps necessary to put them into action. The process includes:
- Facilitated brainstorming session with you and your key team members
- Written summary of the session with action items
- Marketing and social media strategy integration
- Action plans and clarity on "next steps"